Remaking the Trial Medication Adherence Space
Our Dedicated Dialogue podcast on Remaking the Trial Medication Adherence Space for Pharmaceutical Commerce magazine.
IQVIA informs us, new prescriptions for chronic therapies were 20% below what they were before 2020 and telemedicine patient encounters have settled at 10%. Accenture informs us, the low point of in-person pharma rep sales calls over the last year was 35%. These three facts point to lower access to trial medication and give strong impetus for remaking the trial medication adherence space. The CDC informs us that medication non-adherence causes up to 125,000 preventable deaths and $100 billion to 300 billion in preventable medical costs each year. Trial medication is a key solution to medication adherence. Pharmaceutical Commerce asked Hal Walsh, CEO of SymmetryRx, to tell us about the latest digital solutions that truly streamline the route from the manufacturer to the hands of patients in today’s high-tech, low-touch world.
SymmetryRx, the leader in drug sample demand generation for pharmaceutical manufacturers, is launching its next-generation patient trial medication and adherence services solution in Q4 2021. The solution, ActuateRx, is uniquely positioned to enable patient participation in all 50 states. As with its sample demand generation platforms, SymmetryRx has created utilities that benefit all manufacturers, are terrifically economical, and leverage existing contractual and physical infrastructure to accelerate market adoption. ActuateRx is in the pharma manufacturer contracting phase—now.
The program is designed end-to-end to help patients begin and successfully stay on therapy by leveraging technology, integrating services, and delivering proven adherence resources. SymmetryRx’s goal is to help patients remain on prescribed treatments so they can realize the full benefit of the medicine and lead healthier lives.
What you will learn:
How SymmetryRx’s platforms and utilities to support patients receiving trial medication.
The innovative ways SymmetryRx is remaking the trial medication adherence space.
SymmetryRx’s imperative to serve patients and pharmaceutical clients with utilities built to leverage existing digital marketing and logistics infrastructure