How Partnering With SymmetryRx Benefits Both Prescribers and Pharmaceutical Companies
A widely held belief among pharmaceutical companies is that in-person visits by their sales reps are the best way to issue drug samples to prescribers. This allows the sales reps to answer any questions and directly educate the prescriber about the samples. In many cases, though, prescribers simply want to replenish their sample supply and don’t have questions that would require a sales rep to be there. Thus, costing pharmaceutical companies unnecessary time and money.
Relying on in-person visits by sales reps also runs the risk of leaving prescribers without a consistent supply of samples if a rep is unable to make a visit when needed. In order for prescribers to effectively treat their patients, they need the right samples at the right time. To accomplish this, it makes sense for pharmaceutical companies to utilize an online solution that works as an extension of their sales force and allows prescribers to request samples at their convenience. Luckily, SymmetryRx has developed SampleCenter™, which addresses these issues and more.
THE BENEFITS OF WORKING WITH SAMPLECENTER™
For Prescribers
Consistent and Easy Access to Samples
When a prescriber has a patient that is a good fit for a specific drug, they need that sample on hand to get a treatment plan started as soon as possible. Through our technology and online availability, prescribers can have confidence that they will always have a steady supply of the samples they require.
SampleCenter™ is a one-stop shop for multiple brands of the drugs that prescribers need.
By accessing a single online destination, prescribers form a pattern and consistency around how they research and request samples. They don’t need to remember multiple sites or processes around receiving their samples. With our Recurring Request® feature, drug sample paperwork is automated. Prescribers are presented with completed sample request forms to be signed and returned when samples are needed. This provides practices and prescribers with complete control of their sample inventory at all times. Advanced Authentication and eSignature Capabilities Through a one-time activation that connects a prescriber to an identity verification process, we ensure that the person signing for a drug is indeed the correct prescriber. With our eSignature capability, the process for requesting samples is accelerated dramatically from having to authenticate a traditional signature. This high level of authentication is required from a PDMA perspective and brings confidence to all parties around the security of these transactions.
For Pharmaceutical Companies
Profitable Access to Every Decile
Though many pharmaceutical companies deploy sales reps into their top deciles, there are still access and timing issues for these reps. With SampleCenter™, pharma companies can ensure that these top deciles are always properly serviced in the case of access issues, while also increasing exposure and profitable transactions in their other deciles.
Increased Ability to Educate Prescribers
Some pharma companies worry that a service like SampleCenter™ will limit a sales rep’s access to prescribers and therefore reduce their ability to educate prescribers about their drugs. Education is extremely important, but for well-established brands, the educational needs are lower, and SampleCenter™ frees time for sales representatives to bring their high-level education skills to more prescribers.
Still, SymmetryRx includes educational information online for each drug for quick prescriber reference. Each brand on our site has a variety of links to pharma manufacturers’ product information, medication guides, and boxed warnings. We also have links that allow the prescriber to request a sales rep call for personal attention to their needs.
Cost Reduction
The average cost per call for a sales rep is between $200 - $240, and the rep is not always guaranteed to even see a prescriber. With SymmetryRx, the average cost per sample transaction is a fraction of the cost. It’s easy to see how pharma companies can see immediate savings by working through our portal.
SymmetryRx WORKS AS AN EXTENSION AND INDIRECT SUPPORT SYSTEM FOR FIELD REPS
SymmetryRx is in no way trying to replace sales reps; rather, our tools help them meet the transactional needs of getting drug samples into their prescribers’ hands. Sales reps provide critical educational and patient resources for the brands they support. They have very deep knowledge and access to all of the manufacturers’ resources for prescriber and patient use, which will remain highly valuable to prescribers. By utilizing SymmetryRx, sales reps can focus more of their attention on high-level activities instead of spending time supporting sample requests for which SymmetryRx provides such powerful solutions.
SymmetryRx also has a system called RadiusXP™, which allows for the remote creation and transmission of drug sample requests from pharma field reps and internal reps to their prescribers. This tool easily integrates into the manufacturers’ sample allocation system. eSignature has been added to this platform, which has made a huge difference for our current customers, especially during COVID-19.
OPTIMIZE YOUR SALES FORCE AND MEET PRESCRIBER NEEDS WITH SymmetryRx
SymmetryRx is incredibly aligned with the interests of pharma companies and pharma reps. We operate as an extension to what field reps are already doing and help to ensure that prescribers have the samples they need to support medication adherence and start patients on their treatments sooner. We are a force multiplier that pharma companies are using to generate more revenue because of our place in the supply chain of drug sampling. We are PDMA and HIPAA compliant, making us the right company to help pharma manufacturers expand and retain their business during this lower access time of COVID-19.